Why Work With Me

Strategic design that turns your brand into a memorable story.

Strategy-Led Design

Every project starts with clear positioning, audience insights, and brand principles, ensuring the identity is meaningful, differentiated, and built to last.

Versatile primary marks, secondary icons, and wordmarks designed to work across print, web, and small screens without losing impact.

Clear, On-Time Delivery

Structured milestones, transparent timelines, and weekly check-ins keep the work moving and deadlines met.

Collaborative Process

I co-create with you—sharing iterations, explaining decisions, and integrating feedback to reach confident, aligned outcomes.

Brand Identity Services

From discovery to delivery, I build cohesive, scalable brand systems.

Brand Discovery Workshop

A collaborative session to clarify goals, audience, personality, and positioning. We define creative guardrails and success criteria before design begins.

Logo Design Systems

Primary logo, responsive marks, and lockups designed for clarity at every size, with monochrome and full-color variants for versatile use.

Visual Identity Kit

Typography hierarchy, color palette with accessibility checks, icon style, and layout principles packaged for consistent brand expression.

Brand Guidelines

Illustrated rules for correct usage, spacing, color, and examples across print, web, and social—delivered as a PDF and linkable web doc.

Social Media Toolkit

Editable post templates, story covers, and profile assets that translate your identity into high-performing social visuals.

Selected Work

A glimpse of recent identity and logo projects.

Minimal monogram logo concept on textured paper

Monogram Exploration

Brand moodboard with typography, color swatches, and imagery

Brand Moodboard

Business card mockups showing front and back identity system

Stationery System

Responsive logo set with primary mark and icon variations

Responsive Logos

Style guide spread featuring color tokens and type scales

Style Guide

Social media templates applying the new brand identity

Social Templates

Client Feedback

Trusted by startups, studios, and growing brands.

"Ava transformed our messy ideas into a sharp, flexible identity. The logo system scales from app icons to billboards and still feels unmistakably us."
Maya Lopez
FounderatAlto Studio
"Clear process, great communication, and work that resonated with our audience. The brand guidelines made rollout across channels effortless."
Daniel Reed
Marketing DirectoratNorth & Pine
"Smart strategy and polished execution. We saw an immediate uplift in brand recognition after launch."
Sofia Marin
Operations LeadatGreenlane

Crafting Brands with Clarity and Character

I blend strategy and design to build identities that are simple, scalable, and distinct.

Crafting Brands with Clarity and Character hero image
I’m Ava, a freelance graphic designer focused on brand identity and logo systems. My process starts with discovery—learning your goals, audience, and competitive landscape—so the creative work is grounded in strategy. From there, I explore directions through moodboards and sketches, refine promising routes, and deliver a cohesive system: primary and secondary logos, typography, color, and usage rules. The result is an identity that looks great, works everywhere, and tells a clear story about who you are.

Our Mission

Help ambitious teams express their value with identities that are clear, memorable, and built to scale across every touchpoint.

Our Vision

A world where thoughtful design makes brands easier to recognize, trust, and advocate for—without unnecessary complexity.

Our Values